Home/Digital marketing/Analytics & CRO

Numbers you can trust,pages that convert.

GA4, tags, conversion APIs, call and WhatsApp tracking set up and verified; dashboards a business owner can read; and a testing programme that raises conversion rate on the pages that matter.

Site & appsevents · forms · callsGA4 + tagsGTM · server-sideConversion APIsMeta · GoogleDashboardsLooker StudioA/B testslanding pagesCall / WhatsApptrackingSuzu Technology · Analytics & CRO · sheet 39not to scale
Fig. 39 — Measurement stackSite & apps → GA4 + tags → Conversion APIs → Dashboards
Digital marketing

What we do

Half the marketing decisions we see are made on broken tracking. We fix the measurement first — events, conversions, call and WhatsApp tracking, server-side where needed — and build dashboards that show cost per lead and revenue by channel.

Then we run CRO on the pages that carry the traffic: hypothesis, test, measure, keep what wins.

Included
  • Tracking audit & setupGA4, GTM, events, conversions, consent
  • Server-side & conversion APIsMeta CAPI, Google enhanced conversions
  • Call & WhatsApp trackingAttribution for offline conversions
  • DashboardsLooker Studio dashboards by channel and campaign
  • CRO programmeHeatmaps, A/B tests, landing page iterations
How it runs

The engagement, step by step

01

Audit

Accounts, tracking, landing pages and the real cost per lead today.

02

Blueprint

Targets, budget split, creative plan and tracking fixes — agreed before spend.

03

Launch

Campaigns, creatives and landing pages live with verified conversion tracking.

04

Optimise

Weekly optimisation, monthly cost-per-lead report, quarterly strategy review.

Commitments

What we put in writing

Written into the blueprint before work starts. If a number is not here, ask for it — we put it in writing.

TrackingVerified end-to-end before reporting starts
DashboardsLive, refreshed daily
TestingAt least one test running at all times on key pages
ReportingMonthly with test results
FAQ

Questions we get asked

Can you audit our existing GA4?
Yes — a tracking audit is usually the first step and often the highest-value one.
Do you build landing pages too?
Yes, hand-built for speed, or in your CMS.
What does CRO typically improve?
Conversion rate improvements of 20–50% on key pages are common within the first quarter, depending on starting point.

Share your account access or current numbers. We find the leak and write the plan.

Free audit of one account or one site, plan within 48 hours.