Free tool · 📈 Ad spend & CPL calculator
What will a leadreally cost you?
Budget, CPC, landing-page conversion, close rate, ticket size and margin — six numbers decide whether a campaign makes money. Move the sliders and watch CPL, CAC, ROAS and profit update, then see which lever moves the result most.
Presets are typical Indian B2C/B2B ranges for 2026 — replace with your account’s real numbers.
What it checks
Everything we would look at first on a client call.
Free, no sign-up, no email gate. If the report shows red, the fix is written next to it — and we are one click away if you would rather we did it.
- Clicks, leads and customers per month from budget and funnel rates
- Cost per lead, cost per acquisition, ROAS and gross profit after ad and agency cost
- Break-even CPL and the maximum CPC you can afford at your margin
- Sensitivity tablewhat each point of landing-page conversion is worth
- Channel presets for Meta, Google Search, Performance Max, LinkedIn and YouTube
FAQ
Common questions
What is a good ROAS?
It depends on margin. At 40% gross margin you need ROAS above 2.5× just to break even on ad spend; above 4× is healthy. Use the profit figure, not ROAS, to decide.
My CPL is fine but I am still losing money.
Then the close rate or ticket size is the problem, not the ads. Fix lead follow-up speed (reply within 5 minutes) before buying more traffic.
Why does the landing page matter so much?
Because it multiplies everything after it. Going from 5% to 8% conversion cuts CPL by 37% at the same spend — usually cheaper than a 37% CPC reduction.